Monday, March 15, 2010

walgreens assignment


Walgreens Assignment


Make artwork for next week that in some way uses Walgreens as your conceptual parameter.

Walgreens, the largest drugstore chain in the United States, is a ripe conceptual parameter for art making. 
Simultaneously offering a strategically conceived basket of goods and services, Walgreens is a contemporary amalgam of the general store, pharmacy, photo-mat, Hallmark Store (greeting cards), toy store, corner grocery, clothing store, hardware store, etc.  It is woven into the urban and suburban sprawl landscape, and evokes a consistency in terms of its layout and offerings that is consistent with a successful and sprawling chain-store concept.
What economic, cultural, scientific, historical, artistic, and geopolitical issues and ideas quietly reside there? 
What is your relationship to a place like this, to its offerings of needs and wants, to its emotional and mental connection with the familiar?  Do you have different ideas/feelings as you occupy the different areas of the typical Walgreens (toy aisle, cosmetics, pharmacy, photolab, hardware aisle…).
Walgreens is a uber-contrived physical space as well, rendering as many areas as possible as viewable shelf space, cost-efficient lighting, customer traffic thoroughfares, employee-only areas, Walgreens signage and branding (employee outfits, wall signs, aisle signs), security measures (mirrors and cameras), illuminated parking lots, landscaping, and street viewable signs. 
More info:
In its 2009 business model Walgreens locations are always set up as freestanding locations at the corners of busy, intersecting streets on the prevailing side of the street with the most traffic flow -- literally making it a "corner drugstore" similar to how many independent pharmacies evolved over the years in the United States. This also usually allows the store to offer services such as a drive-through pharmacy and 24-hour shopping that would not be possible in a shopping mall.
A typical Walgreens store is about 14,500 square feet (1,350 m2) with 11,000 square feet (1,000 m2) of sales area. on average, 25,000 items are for sale and typically staff between 25 and 30 people per store. A typical store pulls in $8.5 million in annual sales. Most stores include a pharmacy, a photo lab, a cosmetics counter, and a general merchandise area.
The store management team usually includes a Store Manager (MGR), an Executive Assistant Manager (EXA), and at least one Assistant Manager (MGT). In 2009, Walgreens introduced the Store Team Lead (STL) position in many of its stores.
Walgreens stock has been trading in the past year between $23.36 - $40.69.

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