Monday, April 12, 2010

Tiger Woods, Nike commercial

http://www.youtube.com/watch?v=ZW7qzPSuF5A

2 comments:

  1. The audio track of the commercial was taken from a 2004 interview of Earl for the documentary DVD "Tiger: The Authorized DVD Collection"[21], in which Earl discussed comparing the "authoritative" nature of his wife, Kultida, to his own "inquisitive" nature.

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  2. black and white
    aged quality
    warm toned?
    dead pan, with slow zoom
    paparazi ref./film breaking up (flash)

    confrontation, invited in, guilt? moral reflection, ethical participation, self depricating, deliberate? Nike constructed the image/character and now they are saving it, money is being displaced, athletes become cultural ambassadors, reinforcement of "strange" behavior, confessional booth, re-contextualizes public spectacle.

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