Monday, April 12, 2010

Tiger Woods, Nike commercial


  1. The audio track of the commercial was taken from a 2004 interview of Earl for the documentary DVD "Tiger: The Authorized DVD Collection"[21], in which Earl discussed comparing the "authoritative" nature of his wife, Kultida, to his own "inquisitive" nature.

  2. black and white
    aged quality
    warm toned?
    dead pan, with slow zoom
    paparazi ref./film breaking up (flash)

    confrontation, invited in, guilt? moral reflection, ethical participation, self depricating, deliberate? Nike constructed the image/character and now they are saving it, money is being displaced, athletes become cultural ambassadors, reinforcement of "strange" behavior, confessional booth, re-contextualizes public spectacle.