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This blog is an online component of "Voice Lessons," a topics class taught by Jason Lazarus at the School of the Art Institute of Chicago. The class is Jason's new pedagogical baby--a conceptual lab for students to discover and refine their artistic voice.
The audio track of the commercial was taken from a 2004 interview of Earl for the documentary DVD "Tiger: The Authorized DVD Collection"[21], in which Earl discussed comparing the "authoritative" nature of his wife, Kultida, to his own "inquisitive" nature.
ReplyDeleteblack and white
ReplyDeleteaged quality
warm toned?
dead pan, with slow zoom
paparazi ref./film breaking up (flash)
confrontation, invited in, guilt? moral reflection, ethical participation, self depricating, deliberate? Nike constructed the image/character and now they are saving it, money is being displaced, athletes become cultural ambassadors, reinforcement of "strange" behavior, confessional booth, re-contextualizes public spectacle.